How did that 2024 full-year online sales share compare with 2023?
Answerup from 15.3% in 2023
Online's share of retail sales has climbed steadily nearly every year since e-commerce began.
Source: US Census Bureau (via PYMNTS) (2023) pymnts.com
Money · Facts & sources
Shopper facts & stats
4 sourced facts about shopping and online retail behavior, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Going deeper
About how many parcels were shipped in the US in 2025?
Answerabout 23.1 billion
That volume keeps rising as more everyday shopping moves online.
Source: Pitney Bowes Parcel Shipping Index (2025) pitneybowes.com
Expert level
How much did US parcel volume grow from the prior year in 2025?
Answerup about 3.3%
Carriers have been focused on profitability rather than chasing volume growth at any cost.
Source: Pitney Bowes Parcel Shipping Index (2025) pitneybowes.com
For groceries, how does the average online order value compare with an average in-store trip?
Answer$106 online vs $49 in-store
Shoppers tend to stock up more when ordering groceries online, likely to make delivery fees worthwhile.
Source: Food Marketing Institute (FMI) (2025) fmi.org
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